The Chicago Car Club is interested in classic cars of all makes and models, especially a De Soto S3. We make the process of selling your De Soto S3 quick and painless. In just a matter of hours we will have your classic valued and, if you do so choose, turned into money in your pocket. All it takes is a phone call or electronic inquiry to get the ball rolling.
The S3 was a full-sized car built by DeSoto, a marque of Chrysler, in 1937. It was the third edition of the DeSoto Custom Airstream. The Airstream’s design was inspired by aircraft design. It was one of the first American attempts to build an aerodynamic car.
The DeSoto company had great success with previous models, outselling most other car companies of the day. 1929 saw total sales of 81,065 cars, a sales record for cars that would stand until the 1960 Ford Falcon. But the initial design of the Airstream had a radically different shape than other cars, so much so that people felt that the car looked as if it were going backwards. Sales lagged. So they put a large art deco grill on the front and refined the design to something people would consider beautiful.
The S3 was the first departure from the Airstream design, to a more conventional look. Sales improved. A horizontal grille bar divided by a center panel painted the color of the body. Six grille bars continued along the length of the hood. The hood also opened alligator style, to the front, rather than from the side.
The DeSoto S3 mechanically was nearly the same as previous models. The main selling feature which differentiated it from previous models was the “safety-styled interior.” Knobs were recessed into the instrument panel and all the gauges were flush mounted. Door handles were reshaped to avoid snagging. The seats had more padding for added comfort and safety.