The Chicago Car Club is interested in classic cars of all makes and models, especially a 1968-1971 Plymouth Roadrunner. We make the process of selling your 1968-1971 Plymouth Roadrunner quick and painless. In just a matter of hours we will have your classic valued and, if you do so choose, turned into money in your pocket. All it takes is a phone call or electronic inquiry to get the ball rolling.
The Roadrunner was a midsize muscle car created by Plymouth between the years of 1968 and 1971. It was very similar to their GTX, but produced with fewer standard options, in order to be offered at a lower price point. This attracted a class of consumers that wanted its high performance but didn’t care if it had niceties, such as a bunch of chrome or even carpet.
The Roadrunner’s popularity was driven not only by its performance, but also by a clever advertising campaign. They engaged in a licensing agreement, for $50,000, with Warner Brothers, to use the names and likenesses of the Roadrunner and Wile E. Coyote from their cartoons. The car was emblazoned with images of the cartoon characters and the car’s TV commercials featured the characters. The Roadrunner character was in decals on the outside of the car and the air cleaner had a decal of Wile E. Coyote with the words “Coyote Duster.” The horn made a distinctive “beep, beep” sound, emulating the sound of the Roadrunner cartoon character.
The car was much more than just a cute gimmick. It had great performance. The model was essentially the same as the high performance GTX. In 1968, the base engine was a 383 cubic inch that utilized the heads, intake, cam, and exhaust manifolds from the GTX’s 440 Super Commando. The engine became the fastest 383 on the market, producing over 335 horsepower.
The 1969 model added the choice of the 440 Super Commando engine, which was rated at 390 hp. It had the same torque as the Hemi, but at a lower RPM. It was named “Car of the Year” for 1969 by Motor Trend.
The powerful 426 CID Hemi was also an option, making it nearly impossible for the street cars of the day to beat it in a drag race. It produced a whopping 425 bhp or 317 kW and 490 lb·ft of torque. The 0 to 60 mph speed was a blazing fast 5.3 seconds and had a standing 1/4 mile time of 12.87 seconds.